@font-face{font-family:IBM Plex Sans;font-style:normal;font-weight:100 700;font-display:swap;src:url(/fonts/ibm-plex-sans-var-latin-ext.woff2) format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:IBM Plex Sans;font-style:normal;font-weight:100 700;font-display:swap;src:url(/fonts/ibm-plex-sans-var-latin.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:IBM Plex Mono;font-style:normal;font-weight:400;font-display:swap;src:url(/fonts/ibm-plex-mono-latin-ext-400.woff2) format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:IBM Plex Mono;font-style:normal;font-weight:400;font-display:swap;src:url(/fonts/ibm-plex-mono-latin-400.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:IBM Plex Mono;font-style:normal;font-weight:500;font-display:swap;src:url(/fonts/ibm-plex-mono-latin-ext-500.woff2) format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:IBM Plex Mono;font-style:normal;font-weight:500;font-display:swap;src:url(/fonts/ibm-plex-mono-latin-500.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}:root{--bloom-red: #cf1520;--bloom-red-deep: #a01015;--bloom-pink: #ff97ad;--bloom-cream: #fff3cb;--bloom-olive: #abc624;--bloom-forest: #364238;--bloom-ground: #fbfaf6;--bloom-ground-raised: #f3f0e8;--bloom-ink: #171414;--bloom-ink-deep: #0f0d0d;--bloom-muted: #6b6360;--bloom-muted-on-dark: #a79e98;--bloom-line: rgba(23, 20, 20, .14);--bloom-surface: var(--bloom-ground-raised);--bloom-paper: #f6f1e4;--bloom-sans: "IBM Plex Sans", ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;--bloom-mono: "IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;--bloom-display: var(--bloom-sans);--bloom-w-thin: 200;--bloom-w-light: 300;--bloom-w-reg: 400;--bloom-w-med: 500;--bloom-radius: 0px;--bloom-ease: cubic-bezier(.16, 1, .3, 1);--bloom-ease-io: cubic-bezier(.65, 0, .35, 1)}html{scrollbar-color:var(--bloom-pink) var(--bloom-ground)}::selection{background:var(--bloom-pink);color:var(--bloom-ink)}:focus-visible{outline:2px solid var(--bloom-pink);outline-offset:3px}input,textarea{caret-color:var(--bloom-pink)}.t-code{font-family:var(--bloom-mono);font-size:11px;font-weight:400;letter-spacing:.04em;line-height:1.3;color:var(--bloom-muted);font-variant-numeric:tabular-nums}.t-code b,.t-code strong{font-weight:500;color:var(--bloom-ink)}.museum-caption{position:relative;margin-top:10px;padding-top:10px;border-top:1px solid var(--bloom-line);display:grid;gap:3px}.museum-caption:before{content:"";position:absolute;top:-1px;left:0;width:100%;height:1px;background:var(--bloom-pink);transform:scaleX(0);transform-origin:left}.museum-caption__title{font-family:var(--bloom-sans);font-weight:var(--bloom-w-reg);font-size:14px;line-height:1.3;letter-spacing:-.005em;color:var(--bloom-ink)}.museum-caption__meta{font-family:var(--bloom-mono);font-size:10.5px;font-weight:400;letter-spacing:.04em;color:var(--bloom-muted);text-transform:none}.museum-caption__meta .mc-tok{display:inline-block}.museum-caption__meta .mc-sep{color:var(--bloom-muted)}@media(prefers-reduced-motion:no-preference){.museum-caption:before{transition:transform .52s var(--bloom-ease)}figure:hover .museum-caption:before,figure:focus-within .museum-caption:before,.museum-caption:hover:before,a:hover .museum-caption:before{transform:scaleX(1)}figure:hover .museum-caption__meta .mc-tok,figure:focus-within .museum-caption__meta .mc-tok,.museum-caption:hover .museum-caption__meta .mc-tok,a:hover .museum-caption__meta .mc-tok{animation:mc-flap .42s var(--bloom-ease-io) both;animation-delay:calc(var(--i, 0) * 70ms)}@keyframes mc-flap{0%{transform:translateY(0);opacity:1}45%{transform:translateY(-.55em);opacity:0}50%{transform:translateY(.55em);opacity:0}to{transform:translateY(0);opacity:1}}}.reveal-caption.is-revealed{opacity:1;transform:none}.plate>img,.plate>video,.plate>picture>img{transform:scale(var(--s, 1))}@media(prefers-reduced-motion:no-preference){.reveal-caption{opacity:0;transform:translateY(10px);transition:opacity .48s var(--bloom-ease),transform .48s var(--bloom-ease)}.reveal-caption.is-revealed{opacity:1;transform:none}[data-choreo] .line{display:block;overflow:hidden;padding-bottom:.14em;margin-bottom:-.14em}[data-choreo] .line>span{display:inline-block;transform:translateY(112%);transition:transform 1s var(--bloom-ease);transition-delay:calc(80ms + var(--i, 0) * 90ms)}[data-choreo].is-loaded .line>span{transform:none}[data-choreo] .fade{opacity:0;transform:translateY(10px);transition:opacity .7s var(--bloom-ease),transform .9s var(--bloom-ease);transition-delay:calc(.32s + var(--i, 0) * 90ms)}[data-choreo].is-loaded .fade{opacity:1;transform:none}[data-choreo] .rule{transform:scaleX(0);transform-origin:left;transition:transform 1.1s var(--bloom-ease) .26s}[data-choreo].is-loaded .rule{transform:scaleX(1)}[data-choreo] .plate{clip-path:inset(0 0 100% 0);transition:clip-path 1.2s var(--bloom-ease) .16s}[data-choreo].is-loaded .plate{clip-path:inset(0 0 0 0)}[data-choreo] .plate>img,[data-choreo] .plate>video,[data-choreo] .plate>picture>img{--s: 1.08;transition:transform 1.6s var(--bloom-ease) .16s}[data-choreo].is-loaded .plate>img,[data-choreo].is-loaded .plate>video,[data-choreo].is-loaded .plate>picture>img{--s: 1}[data-reveal-media]{position:relative;overflow:hidden}[data-reveal-media]:after{content:"";position:absolute;inset:0;z-index:5;pointer-events:none;background:var(--reveal-cover, var(--bloom-ground));transform-origin:right center;transition:transform 1.1s var(--bloom-ease);transition-delay:calc(var(--i, 0) * .11s)}[data-reveal-media] img,[data-reveal-media] video{transform:scale(1.06);transition:transform 1.5s var(--bloom-ease);transition-delay:calc(var(--i, 0) * .11s)}[data-reveal-media].is-in:after{transform:scaleX(0)}[data-reveal-media].is-in img,[data-reveal-media].is-in video{transform:none}[data-depth] .depth{transform:translate3d(calc(var(--mx, 0) * var(--depth, 1) * 6px),calc(var(--my, 0) * var(--depth, 1) * 5px),0) scale(var(--s, 1));transition:transform .9s var(--bloom-ease);will-change:transform}[data-parallax]{transform:translate3d(0,var(--py, 0px),0);will-change:transform}}@font-face{font-family:DM Sans;font-style:normal;font-weight:400 700;font-display:swap;src:url(/fonts/dm-sans-latin-ext.woff2) format("woff2");unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:DM Sans;font-style:normal;font-weight:400 700;font-display:swap;src:url(/fonts/dm-sans-latin.woff2) format("woff2");unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}:root{--cream: var(--bloom-paper);--red: var(--bloom-red);--red-deep: #a01015;--pink: #ff97ad;--blush: #ffdde5;--green: #364238;--green-2: #4a5a4c;--olive: #abc624;--ink: var(--bloom-paper);--ink-2: #6b6360;--paper: var(--bloom-ground-raised);--muted: var(--bloom-muted);--line: var(--bloom-line);--font: var(--bloom-sans);--font-mono: var(--bloom-mono);--pad: clamp(1.25rem, 5vw, 3.5rem);--max: 1280px;--ease: cubic-bezier(.2, .7, .2, 1)}*,*:before,*:after{box-sizing:border-box}html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}body{margin:0;background:var(--bloom-ground);color:var(--bloom-ink);font-family:var(--font);font-size:1.0625rem;line-height:1.55;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;overflow-x:hidden}h1,h2,h3,h4,p,ul,ol,dl,dd,figure,table{margin:0}ul,ol{padding:0;list-style:none}img,svg{display:block;max-width:100%}img{height:auto}a{color:inherit}::selection{background:var(--pink);color:var(--bloom-ink)}:focus-visible{outline:3px solid var(--red);outline-offset:3px;border-radius:4px}.on-ink :focus-visible,.path--agency :focus-visible,.way--custom :focus-visible,.foot :focus-visible{outline-color:var(--pink)}.close :focus-visible{outline-color:var(--cream)}.skip{position:absolute;left:1rem;top:-4rem;z-index:100;padding:.6rem 1rem;background:var(--bloom-ink);color:var(--cream);border-radius:0;font-weight:600;text-decoration:none}.skip:focus{top:1rem}.wrap{width:min(100% - 2 * var(--pad),var(--max));margin-inline:auto}.section{padding-block:clamp(3.5rem,9vw,7rem)}.section--tight{padding-block:clamp(2.5rem,6vw,4.5rem)}.display{font-weight:700;font-size:clamp(2.35rem,8.5vw,6rem);line-height:.95;letter-spacing:-.035em;text-wrap:balance}.display--md{font-size:clamp(2.1rem,6.5vw,4.75rem);line-height:1;letter-spacing:-.03em}.eyebrow{font-weight:600;color:var(--pink)}.title{font-weight:700;font-size:clamp(1.9rem,4.2vw,3rem);line-height:1.04;letter-spacing:-.025em;text-wrap:balance}.title--sm{font-size:clamp(1.5rem,3vw,2.1rem)}.lead{font-size:clamp(1.1rem,1.5vw,1.3rem);line-height:1.5;color:var(--ink-2);max-width:34em}.on-ink .lead{color:#fcf2cedb}.small{font-size:.9rem;color:var(--muted)}.head{display:grid;gap:1rem;max-width:44rem;margin-bottom:clamp(2rem,5vw,3.5rem);overflow-x:hidden}.head>.title{min-width:0;max-width:min(26ch,100%)}.on-ink .small,.way--custom .small,.path--agency .small{color:#fcf2cebf}.btn{display:inline-flex;align-items:center;justify-content:center;gap:.55rem;min-height:3rem;padding:.8rem 1.4rem;border-radius:0;border:2px solid transparent;font:inherit;font-weight:600;line-height:1.1;text-decoration:none;cursor:pointer;transition:background-color .16s var(--ease),border-color .16s var(--ease),color .16s var(--ease)}.btn svg{width:1.15em;height:1.15em;flex:none}.btn--red{background:var(--red);border-color:var(--pink);color:var(--cream)}.btn--red:hover{background:var(--red-deep);border-color:var(--red-deep)}.btn--ink{background:var(--bloom-ink);border-color:var(--ink);color:var(--cream)}.btn--ink:hover{background:var(--ink-2);border-color:var(--ink-2)}.btn--line{background:transparent;border-color:currentColor;color:inherit}.btn--line:hover{background:#1913130f}.on-ink .btn--line:hover,.path--agency .btn--line:hover,.way--custom .btn--line:hover{background:#fcf2ce1a}.btn--cream{background:var(--cream);border-color:var(--cream);color:var(--pink)}.btn--cream:hover{background:var(--paper);border-color:var(--paper)}.link{font-weight:600;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:.2em;text-decoration-color:var(--pink)}.link:hover{text-decoration-color:currentColor}.top__bar{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:.75rem 1.5rem;padding-block:1.1rem}.top__logo{display:inline-flex;flex:none}.top__logo img{height:40px;width:auto}.top__nav{display:flex;align-items:center;flex-wrap:wrap;gap:.25rem 1.5rem}.top__link{padding:.35rem 0;font-weight:600;text-decoration:none;border-bottom:2px solid transparent}.top__link:hover,.top__link[aria-current=page]{border-bottom-color:var(--pink)}.top__cta{flex:none}@media(max-width:600px){.top__cta{order:2;min-height:2.6rem;padding:.6rem 1rem;font-size:.95rem}.top__nav{order:3;flex-basis:100%}.top__logo img{height:34px}}.hero__lead{margin-top:1.5rem}.print{position:absolute;width:var(--w);padding:6px 6px 26px;background:var(--paper);border-radius:3px;box-shadow:0 1px 2px #19131324,0 18px 36px -16px #19131366;transform:rotate(var(--r))}.print img{width:100%;height:auto;aspect-ratio:var(--ar);object-fit:cover}.print figcaption{position:absolute;left:8px;right:8px;bottom:6px;font-size:.72rem;line-height:1.2;color:var(--muted);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.paths{display:grid;grid-template-columns:minmax(0,1fr);gap:1.25rem}@media(min-width:900px){.paths{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}}.path{display:flex;flex-direction:column;gap:1.25rem;padding:clamp(1.5rem,4vw,2.75rem);border-radius:0}.path--booth{background:var(--bloom-surface)}.path--agency{background:var(--bloom-ink);color:var(--cream)}.path__who{font-weight:600;color:var(--pink)}.path--agency .path__who{color:var(--pink)}.path__title{font-weight:700;font-size:clamp(2.1rem,4.5vw,3.25rem);line-height:.98;letter-spacing:-.03em}.path__media{overflow:hidden;border-radius:1rem;aspect-ratio:16 / 10;background:var(--paper)}.path__stage{display:grid;justify-items:center;align-items:start;height:clamp(240px,60vw,320px);padding:1.5rem 1rem 0;border-radius:1rem;overflow:hidden;background:radial-gradient(70% 55% at 50% 100%,rgba(207,21,32,.35),transparent 70%),var(--ink-2)}.path__stage .phone{max-width:230px;transform:rotate(-5deg)}.path__stage .phone__screen{border-radius:1.6rem}.path__actions{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:auto}.plans{width:100%;border-collapse:collapse;font-size:.95rem}.plans caption{text-align:left;font-weight:600;padding-bottom:.5rem}.plans th,.plans td{padding:.7rem .4rem;text-align:left;vertical-align:top;border-top:1px solid var(--line)}.plans th:first-child,.plans td:first-child{padding-left:0}.plans thead th{border-top:0;padding-top:0;font-size:.8rem;font-weight:600;color:var(--muted)}.plans td:nth-child(n+2),.plans th:nth-child(n+2){text-align:right;white-space:nowrap;font-weight:700;font-variant-numeric:tabular-nums}.plans__name{display:block;font-weight:700}.plans__inc{display:block;margin-top:.15rem;font-size:.82rem;font-weight:400;color:var(--muted)}.plans__note{margin-top:.75rem;font-size:.85rem;color:var(--muted)}.ticks{display:grid;gap:.6rem}.ticks li{display:flex;align-items:flex-start;gap:.65rem}.ticks svg{flex:none;width:1.05em;height:1.05em;margin-top:.28em;color:var(--pink)}.path--agency .ticks svg,.way--custom .ticks svg,.on-ink .ticks svg{color:var(--pink)}.ticks strong{font-weight:600}.phone{width:100%;max-width:320px;margin-inline:auto;padding:10px;border-radius:2.6rem;background:#0f0b0b;box-shadow:inset 0 0 0 1px #fcf2ce14,0 40px 70px -32px #191313a6}.phone--tilt{transform:rotate(-4deg)}.phone__screen{position:relative;overflow:hidden;aspect-ratio:740 / 1200;border-radius:0;background:#140d0e}.phone__screen img{width:100%;height:100%;object-fit:cover;object-position:50% 0}@media(prefers-reduced-motion:no-preference){.phone--intro{animation:phone-in .7s var(--ease) both;animation-delay:.12s}@keyframes phone-in{0%{opacity:0;transform:translateY(18px) rotate(-6deg)}to{opacity:1;transform:translateY(0) rotate(-4deg)}}}.team{display:grid;grid-template-columns:minmax(0,1fr);gap:clamp(2rem,5vw,4rem);align-items:center}@media(min-width:900px){.team{grid-template-columns:minmax(0,5fr) minmax(0,7fr)}}.team .print{position:relative;width:min(100%,460px);margin-inline:auto}.team .print figcaption{position:static;margin-top:.5rem;white-space:normal}.team .ticks{gap:1.1rem;font-size:1.1rem}.sheet{display:grid;grid-auto-flow:column;grid-auto-columns:minmax(180px,1fr);gap:.75rem;overflow-x:auto;scroll-snap-type:x proximity;padding-bottom:.5rem;scrollbar-width:thin}.sheet figure{scroll-snap-align:start;padding:5px 5px 22px;background:var(--paper);border-radius:3px;box-shadow:0 1px 2px #1913131f;position:relative}.sheet img{width:100%;height:auto;aspect-ratio:4 / 5;object-fit:cover}.sheet figcaption{position:absolute;left:7px;right:7px;bottom:4px;font-size:.7rem;color:var(--muted);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}@media(min-width:900px){.sheet{grid-auto-flow:row;grid-template-columns:repeat(6,1fr);overflow:visible}}.stage-hero{padding-block:clamp(1.5rem,5vw,4rem) clamp(3rem,8vw,6rem)}.stage-hero__grid{display:grid;grid-template-columns:minmax(0,1fr);gap:clamp(2rem,6vw,4.5rem);align-items:center}.stage-hero__grid>*{min-width:0}@media(min-width:900px){.stage-hero__grid{grid-template-columns:minmax(0,7fr) minmax(0,5fr)}}.stage-hero__title{margin-top:.75rem;font-weight:700;font-size:clamp(2rem,4.4vw,3.5rem);line-height:1.02;letter-spacing:-.03em;text-wrap:balance;max-width:14em}.stage-hero__actions{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:1.75rem}.stage-hero__demo{display:grid;gap:1.25rem;justify-items:center}.stage-hero__demo .phone{max-width:300px}.stage-hero__caption{max-width:30em;text-align:center;font-size:.95rem;color:var(--muted)}.formats{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(1.5rem,4vw,3.5rem)}.format{display:grid;gap:.75rem;padding-top:1rem;border-top:1px solid var(--bloom-ink)}.format__n{font-family:var(--bloom-mono);font-size:11px;letter-spacing:.04em;color:var(--muted)}.format h3{max-width:18ch;font-size:clamp(1.35rem,2.5vw,2rem);font-weight:var(--bloom-w-reg);line-height:1.08;letter-spacing:-.02em}.format p{max-width:34ch;color:var(--muted)}@media(max-width:640px){.formats{grid-template-columns:1fr}}.cycle{display:grid;gap:1.5rem}@media(min-width:640px){.cycle{grid-template-columns:1fr 1fr}}@media(min-width:1000px){.cycle{grid-template-columns:repeat(4,1fr);gap:1.25rem}}.stage{padding-top:1rem;border-top:3px solid var(--ink)}.stage--last{border-top-color:var(--pink)}.stage__n{font-size:2.6rem;font-weight:700;line-height:1;letter-spacing:-.04em;color:var(--pink)}.stage--last .stage__n{color:var(--pink)}.stage h3{margin-top:.75rem;font-size:1.3rem;line-height:1.2;letter-spacing:-.01em}.stage p{margin-top:.6rem;color:var(--ink-2)}.stage .small{margin-top:.75rem}.ways{display:grid;grid-template-columns:minmax(0,1fr);gap:1.25rem}@media(min-width:900px){.ways{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}}.way{display:flex;flex-direction:column;gap:1rem;padding:clamp(1.5rem,4vw,2.75rem);border-radius:0}.way--proven{background:var(--paper);border:2px solid var(--ink)}.way--custom{background:var(--bloom-ink);color:var(--cream)}.way h3{font-size:clamp(1.6rem,3vw,2.2rem);line-height:1.05;letter-spacing:-.025em}.way__when{margin-top:auto;padding-top:1rem;border-top:1px solid var(--line)}.way--custom .way__when{border-top-color:#fcf2ce33}.way__when strong{display:block;margin-bottom:.35rem}.ways__note{margin-top:1.25rem;max-width:40em}.scope{display:grid;grid-template-columns:minmax(0,1fr);gap:clamp(2rem,5vw,4rem);align-items:start}@media(min-width:900px){.scope{grid-template-columns:minmax(0,5fr) minmax(0,7fr)}}.scope .ticks{gap:1rem;font-size:1.05rem}.scope .print{--r: -2deg;position:relative;width:min(100%,420px);margin-top:1.5rem}.scope .print figcaption{position:static;margin-top:.5rem;white-space:normal}.activation-story__head p{max-width:48ch;color:var(--muted)}.activation-story__grid{display:flex;gap:clamp(1rem,2vw,1.5rem);width:100%;padding-bottom:1rem;overflow-x:auto;overscroll-behavior-inline:contain;scroll-snap-type:inline mandatory;scroll-padding-inline:0;scrollbar-width:thin;scrollbar-color:var(--bloom-ink) var(--line)}.activation-story__grid:focus-visible{outline:2px solid var(--pink);outline-offset:4px}.activation-story__item{display:flex;flex:0 0 clamp(17rem,38vw,29rem);flex-direction:column;margin:0;min-width:0;scroll-snap-align:start}.activation-story__item>div{aspect-ratio:4 / 5;overflow:hidden;background:var(--bloom-ground-raised)}.activation-story__item img{width:100%;height:100%;object-fit:cover}.activation-story__item figcaption{margin-top:12px;min-height:5.5rem}.activation-story__item .museum-caption__meta{max-width:42ch;line-height:1.45}@media(max-width:720px){.activation-story__item{flex-basis:min(78vw,22rem)}}.report{display:grid;grid-template-columns:minmax(0,1fr);gap:clamp(2rem,5vw,4rem);align-items:center}@media(min-width:900px){.report{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}}.report__copy{display:grid;gap:1.1rem}.receipt{position:relative;max-width:420px;margin-inline:auto;padding:1.75rem 1.5rem 2rem;background:var(--paper);color:var(--ink);box-shadow:0 24px 48px -28px #19131380;transform:rotate(1.5deg)}.receipt:before,.receipt:after{content:"";position:absolute;left:0;right:0;height:10px;background:radial-gradient(circle at 8px 0,transparent 6px,var(--paper) 6.5px) 0 0 / 16px 10px repeat-x}.receipt:before{top:-9px}.receipt:after{bottom:-9px;transform:rotate(180deg)}.receipt__head{display:flex;justify-content:space-between;align-items:baseline;gap:1rem;padding-bottom:.9rem;border-bottom:2px dashed var(--line)}.receipt__head strong{font-size:1.15rem;letter-spacing:-.01em}.receipt__head span{font-size:.8rem;color:var(--muted);text-align:right}.receipt dl{display:grid;gap:.9rem;padding-top:1rem}.receipt dt{font-weight:700}.receipt dd{margin-top:.1rem;font-size:.92rem;color:var(--muted)}.receipt__foot{margin-top:1.25rem;padding-top:.9rem;border-top:2px dashed var(--line);font-size:.85rem;color:var(--muted)}.close{padding:clamp(2.5rem,6vw,4.5rem) clamp(1.5rem,5vw,4rem);border-radius:0;background:var(--red);color:var(--cream);display:grid;gap:1.25rem}.close .lead{color:#fcf2cee6}.close__actions{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:.5rem}.foot{margin-top:clamp(3rem,8vw,6rem);padding-block:clamp(2.5rem,6vw,4rem) 2rem;background:var(--bloom-ink);color:var(--cream)}.foot__grid{display:grid;gap:2rem}@media(min-width:720px){.foot__grid{grid-template-columns:1.4fr 1fr 1fr}}.foot__logo img{height:40px;width:auto}.foot__tag{margin-top:1rem;max-width:26em;color:#fcf2cecc}.foot h4{margin-bottom:.75rem;font-size:1rem;font-weight:700}.foot__links{display:grid;gap:.5rem}.foot__links a{text-decoration:none;color:#fcf2cedb}.foot__links a:hover{color:var(--pink)}.foot__legal{display:flex;flex-wrap:wrap;gap:.35rem 1.5rem;margin-top:2.5rem;padding-top:1.25rem;border-top:1px solid rgba(252,242,206,.18);font-size:.82rem;color:#fcf2cea6}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn{transition:none}.phone--intro{animation:none}}.experience-site{color-scheme:light}body{font-weight:var(--bloom-w-light);font-size:16px;line-height:1.55;letter-spacing:-.003em}strong,b{font-weight:var(--bloom-w-med)}.display,.title,.path__title,.stage-hero__title,.way h3,.statement,.hero__title{font-family:var(--bloom-sans);font-weight:var(--bloom-w-light);letter-spacing:-.025em;text-wrap:balance}.hero__title{font-weight:var(--bloom-w-thin);font-size:clamp(48px,6.1vw,92px);line-height:.96;letter-spacing:-.035em;max-width:13ch}.hero__title em{font-style:normal;font-weight:var(--bloom-w-med);letter-spacing:-.03em}.statement{font-size:clamp(38px,5.4vw,74px);line-height:1.02;max-width:22ch}.title{font-size:clamp(30px,3.4vw,46px);line-height:1.06}.title--sm{font-size:clamp(26px,2.8vw,36px)}.path__title{font-size:clamp(32px,3.6vw,50px);line-height:1.04}.display--md{font-weight:var(--bloom-w-thin);font-size:clamp(36px,5vw,70px);line-height:1;letter-spacing:-.03em}.lead{font-weight:var(--bloom-w-light);font-size:clamp(16px,1.3vw,18px);line-height:1.5;color:var(--muted);max-width:44ch}.small{font-weight:var(--bloom-w-light)}.t-code{display:block}.code-head{display:flex;align-items:baseline;gap:12px;margin-bottom:18px}.code-head .t-code{margin:0}.code-head:after{content:"";flex:1;height:1px;background:var(--line);transform:translateY(-3px)}.mark{background:var(--pink);color:var(--bloom-ink);padding:0 .14em;margin:0 -.04em;box-decoration-break:clone;-webkit-box-decoration-break:clone}.btn{border-radius:0;min-height:46px;font-family:var(--bloom-sans);font-weight:var(--bloom-w-reg);font-size:14px;letter-spacing:-.005em;padding:12px 18px;border-width:1px;gap:18px}.btn--red{background:var(--red);color:var(--bloom-paper);border-color:var(--red)}.btn--cream{background:var(--pink);color:var(--bloom-ink);border-color:var(--pink)}.btn--cream:hover{background:#ffc2d0;border-color:#ffc2d0;color:var(--bloom-ink)}.btn--line{border-color:var(--line);color:var(--bloom-ink)}.btn--line:hover{border-color:var(--bloom-ink);background:transparent}.btn:active{transform:translateY(1px)}:focus-visible{outline-color:var(--pink);border-radius:0}.skip{background:var(--pink);color:var(--bloom-ink)}.hero{overflow:clip;padding-top:clamp(28px,4vw,56px)}.hero__grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,72px);align-items:end}.hero__copy{padding-bottom:clamp(8px,2vw,28px)}.hero__code{margin-bottom:clamp(28px,6vw,88px)}.hero__lead{margin-top:26px;max-width:30ch;color:var(--muted);font-size:16px}.hero__cta{margin-top:30px}.hero__plate{position:relative;min-width:0}.plate{position:relative;height:clamp(360px,44vw,620px);background:var(--bloom-ink-deep);overflow:hidden}.plate>img{transform:scale(var(--s, 1))}.hero__art{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.9}.hero__shader{position:absolute;inset:0;pointer-events:none;mix-blend-mode:soft-light;opacity:.7;background:radial-gradient(55% 55% at 20% 20%,var(--pink),transparent 62%),radial-gradient(50% 50% at 85% 80%,var(--pink),transparent 62%);background-size:180% 180%,200% 200%;background-position:0% 0%,100% 100%}.hero__people{position:absolute;inset:7% 9% 8% 12%;width:79%;height:85%;object-fit:cover;object-position:50% 42%}.hero__plate .museum-caption{margin-top:12px}.index{display:grid;grid-template-columns:1fr 1fr;margin-top:clamp(40px,6vw,80px);position:relative}.index .rule{position:absolute;top:0;left:0;right:0;height:1px;background:var(--bloom-ink)}.index a{display:grid;grid-template-columns:auto 1fr auto;column-gap:18px;row-gap:6px;align-items:baseline;padding:22px 0;text-decoration:none;border-bottom:1px solid var(--line)}.index a:first-child{padding-right:32px;border-right:1px solid var(--line)}.index a:last-child{padding-left:32px}.index__code{grid-column:1;grid-row:1;font-family:var(--bloom-mono);font-size:11px;letter-spacing:.04em;color:var(--bloom-ink);font-variant-numeric:tabular-nums}.index__name{grid-column:2;grid-row:1;justify-self:start;font-size:clamp(18px,1.8vw,24px);font-weight:var(--bloom-w-light);letter-spacing:-.015em}.index__meta{grid-column:2;grid-row:2;font-family:var(--bloom-mono);font-size:10.5px;letter-spacing:.04em;color:var(--muted)}.index__arrow{grid-column:3;grid-row:1 / span 2;color:var(--bloom-ink);font-size:22px;line-height:1;transition:transform .22s var(--ease);align-self:center}.index a:hover .index__arrow{transform:translate(3px,-3px)}.index a:hover .index__name{color:var(--bloom-ink)}.index a:hover{border-bottom-color:var(--pink)}.intro{padding-block:clamp(72px,10vw,140px) clamp(16px,3vw,32px)}.paths{gap:clamp(32px,4vw,56px)}.path{background:transparent;border-top:1px solid var(--bloom-ink);padding:26px 0 0;gap:18px;color:var(--bloom-ink)}.path__who,.path--agency .path__who{color:var(--muted);font-size:14px;font-weight:var(--bloom-w-light);max-width:min(40ch,100%)}.path__media{height:auto;aspect-ratio:auto;border-radius:0;margin:0}.path__media>div,.path__stage{height:360px;aspect-ratio:auto;border-radius:0;overflow:hidden}.path__stage{--reveal-cover: var(--bloom-ground-raised)}.path__media img{width:100%;height:100%;object-fit:cover;object-position:50% 35%}.path__stage{background:var(--bloom-ground-raised);display:grid;justify-items:center;align-items:start;padding:24px 16px 0;overflow:hidden}.path__stage .phone{transform:none;max-width:230px}.path>p:not(.path__who){font-size:16px;color:var(--bloom-ink);max-width:min(52ch,100%)}.path .ticks{font-size:14px;color:var(--muted)}.path__actions{margin-top:auto;padding-top:8px}.ticks li:before{content:"+";color:var(--pink);flex:none;width:1em;font-weight:500}.ticks strong{font-weight:var(--bloom-w-med)}.package-overview{display:grid;grid-template-columns:1fr 1.45fr;gap:clamp(32px,7vw,96px);border-top:1px solid var(--bloom-ink);padding-block:40px 56px}.package-overview>div:first-child p{margin-top:20px;color:var(--muted)}.plans{font-size:15px}.plans caption{font-family:var(--bloom-mono);font-size:11px;font-weight:400;letter-spacing:.04em;color:var(--muted);padding-bottom:14px}.plans thead th{font-family:var(--bloom-mono);font-size:11px;font-weight:400;letter-spacing:.04em;color:var(--muted)}.plans th,.plans td{padding:14px 6px;border-top:1px solid var(--line)}.plans tbody tr:last-child th,.plans tbody tr:last-child td{border-bottom:1px solid var(--line)}.plans td:nth-child(n+2),.plans th:nth-child(n+2){font-family:var(--bloom-mono);font-weight:400;font-size:14px;color:var(--bloom-ink)}.plans__name{font-weight:var(--bloom-w-med)}.plans__inc{max-width:min(42ch,100%);font-size:13px;font-weight:var(--bloom-w-light)}.plans__note{font-family:var(--bloom-mono);font-size:11px;letter-spacing:.03em;color:var(--muted);margin-top:14px}.team .print,.scope .print{transform:none;padding:0;background:transparent;box-shadow:none;width:100%}.team .print>div,.scope .print>div{overflow:hidden}.team .print figcaption,.scope .print figcaption{margin-top:12px}.team .ticks{font-size:16px;gap:14px}.sheet{gap:16px}.sheet figure{padding:0;background:transparent;box-shadow:none;display:flex;flex-direction:column}.sheet figure>div{overflow:hidden}.sheet img{border-radius:0}.sheet figcaption.museum-caption{position:static;left:auto;right:auto;bottom:auto;white-space:normal;overflow:visible;text-overflow:clip}.close{border-radius:0;background:var(--bloom-ground-raised);color:var(--bloom-ink);border-top:1px solid var(--bloom-ink);padding:clamp(32px,6vw,72px);overflow-x:hidden}.close h2{min-width:0;max-width:min(22ch,100%)}.close .lead{color:var(--muted)}.close :focus-visible{outline-color:var(--pink)}.foot{background:var(--bloom-ground);color:var(--bloom-ink);border-top:1px solid var(--bloom-ink);margin-top:clamp(3rem,8vw,6rem)}.foot__logo img{height:34px}.foot__tag,.foot__links a,.foot__legal{color:var(--muted);font-weight:var(--bloom-w-light)}.foot h4{font-family:var(--bloom-mono);font-size:11px;font-weight:400;letter-spacing:.04em;color:var(--bloom-ink)}.foot__links a{padding-block:4px}.foot__links a:hover{color:var(--bloom-ink)}.foot__legal{border-top-color:var(--line);font-family:var(--bloom-mono);font-size:11px;letter-spacing:.03em}.stage-hero{padding-block:clamp(28px,4vw,56px) clamp(40px,6vw,80px);background:none}.stage-hero__grid{align-items:end}.stage-hero__title{margin:0;font-weight:var(--bloom-w-thin);font-size:clamp(48px,6.1vw,92px);line-height:.96;letter-spacing:-.035em;max-width:12ch;color:var(--bloom-ink)}.stage-hero__title em{font-style:normal;font-weight:var(--bloom-w-med);letter-spacing:-.03em}.stage-hero .lead{margin-top:26px;font-size:16px;max-width:42ch;color:var(--muted);opacity:1}.stage-hero__actions{margin-top:30px}.stage-hero__demo{justify-items:stretch;gap:0;padding:0}.stage-hero__demo .plate{height:clamp(480px,48vw,640px);background:#111;display:grid;place-items:end center;padding:0}.stage-hero__demo .plate>img{width:100%;height:100%;object-fit:cover;object-position:50% 50%}.stage-hero__demo .phone{max-width:250px;margin:0;position:relative}.activation-video{position:relative;width:100%;height:100%;overflow:hidden;background:#111}.activation-video video{width:100%;height:100%;object-fit:contain;background:#111}.activation-video__play{position:absolute;inset:0;z-index:1;display:grid;grid-template-columns:1fr auto;grid-template-rows:1fr auto auto;gap:8px 16px;align-items:end;width:100%;padding:28px 24px 64px;border:0;color:#fff;text-align:left;cursor:pointer;background:linear-gradient(to top,rgba(17,17,17,.82),transparent 58%);transition:opacity .18s var(--ease)}.activation-video__meta{grid-column:1;font-family:var(--bloom-mono);font-size:10px;line-height:1;letter-spacing:.06em;text-transform:uppercase;opacity:.76}.activation-video__label{grid-column:1;font-size:clamp(22px,2.4vw,32px);font-weight:var(--bloom-w-reg);line-height:1.04;letter-spacing:-.02em}.activation-video__icon{grid-column:2;grid-row:2 / span 2;display:grid;place-items:center;width:48px;height:48px;border:1px solid rgba(255,255,255,.7);border-radius:50%;font-size:16px}.activation-video__play:hover .activation-video__icon{background:var(--pink);border-color:var(--pink);color:var(--bloom-ink)}.activation-video.is-playing .activation-video__play{opacity:0;pointer-events:none}.phone--tilt{transform:none}.phone--intro{animation:none}.stage{border-top:1px solid var(--bloom-ink);padding-top:14px}.stage--last{border-top-color:var(--bloom-ink)}.stage__n,.stage--last .stage__n{font-family:var(--bloom-mono);font-size:11px;font-weight:400;letter-spacing:.04em;color:var(--muted);opacity:1}.stage h3{font-weight:var(--bloom-w-reg);font-size:19px;letter-spacing:-.01em;margin-top:18px}.stage p{font-size:15px;font-weight:var(--bloom-w-light)}.way{background:var(--bloom-ground-raised);border:1px solid var(--line)}.way--proven{border-color:var(--bloom-ink)}.way h3{font-size:clamp(24px,2.6vw,34px)}.way--custom{color:var(--bloom-ink)}.way--custom .small{color:var(--muted)}.way--custom .way__when{border-top-color:var(--line)}.way__when strong{font-family:var(--bloom-mono);font-size:11px;font-weight:400;letter-spacing:.04em;color:var(--muted)}.receipt{transform:none;box-shadow:none;border:1px solid var(--bloom-ink);background:var(--bloom-ground);color:var(--bloom-ink)}.receipt:before,.receipt:after{display:none}.receipt__head{border-bottom:1px solid var(--bloom-ink)}.receipt__head strong{font-weight:var(--bloom-w-med)}.receipt__head span{font-family:var(--bloom-mono);font-size:10.5px;letter-spacing:.03em}.receipt dt{font-weight:var(--bloom-w-med)}.receipt dd{font-weight:var(--bloom-w-light)}.link{font-weight:var(--bloom-w-reg);text-decoration-thickness:1px}@media(max-width:900px){.hero__grid{grid-template-columns:1fr}.hero__copy{padding:8px 0 0}.hero__code{margin-bottom:28px}.hero__title{font-size:clamp(46px,11vw,84px)}.plate{height:clamp(300px,70vw,440px)}.hero__people{inset:0 8% 6%;width:84%;height:94%;object-position:50% 37%}.index a{padding-block:18px;column-gap:12px}.index a:first-child{padding-right:14px}.index a:last-child{padding-left:14px}.index__name{font-size:16px}.index__meta{display:none}.package-overview{grid-template-columns:1fr;padding-block:32px}.stage-hero__title{font-size:clamp(44px,11vw,84px)}.stage-hero__demo .plate{height:clamp(520px,145vw,620px)}}@media(max-width:400px){.hero__title{font-size:clamp(40px,12vw,46px)}.index{grid-template-columns:1fr}.index a:first-child{padding-right:0;border-right:0}.index a:last-child{padding-left:0}.index a{grid-template-columns:auto 1fr auto}.path__media>div,.path__stage{height:280px}}@media(prefers-reduced-motion:no-preference){.hero__shader{animation:shader-drift 22s ease-in-out infinite alternate}@keyframes shader-drift{0%{background-position:0% 0%,100% 100%}50%{background-position:30% 45%,65% 60%}to{background-position:10% 30%,90% 80%}}}@media(prefers-reduced-motion:reduce){.index__arrow,.btn{transition:none}}
